Tennessee ELVIS Act — voice and likeness protection (HB 2091 / SB 2096, 2024)

The Tennessee Ensuring Likeness, Voice, and Image Security Act of 2024 (the 'ELVIS Act') amends Tennessee Code Annotated Title 47, Chapter 25, Part 11 to extend Tennessee's right-of-publicity statute to a person's VOICE in addition to their name, photograph, and likeness. It is unlawful for any person, with knowledge that an individual's voice or likeness is being used without authorization, to publish, perform, distribute, transmit, or otherwise make available to the public an algorithm, software, tool, or other technology, service, or device the primary purpose or function of which is the production of a particular individual's voice or likeness without that individual's authorization. Civil remedies include injunctive relief, treble damages, and attorney's fees; the act creates a Class A misdemeanor for criminal violations and gives standing to the individual, their estate, or any person/entity holding exclusive license to the individual's voice or likeness. Effective July 1, 2024.

Mandatory — failure to disclose creates legal exposure.

Quick facts

What it requires

• ai-voice-likeness-authorization — Authorization (license, consent, or other express permission) from the individual whose voice or likeness is being synthesized, BEFORE the AI-generated voice or likeness is published, performed, distributed, or otherwise made available to the public. (Authorization-not-disclosure rule: the obligation is to obtain consent first; disclosure of the AI nature of the content is a parallel best practice but not the statutory cure.)

  Example: I, [individual name or authorized rights-holder], grant [licensee] permission to use my voice / likeness in AI-generated audio / video for the purposes of [scope] for the period of [term]. Signed: __________ Date: __________

• ai-generated-content-label — Where authorization is granted, accompanying clear and conspicuous label that the published content includes AI-synthesized voice or likeness (best practice; complementary to EU AI Act Art. 50(2) and aligned with general FTC endorsement guidance).

  Example: This audio (or video) includes an AI-synthesized voice of [individual] used with their permission.

• no-tool-distribution-without-authorization — Prohibition on publishing or distributing tools whose primary purpose is producing a particular individual's voice or likeness without authorization. (System / product-design requirement, not per-message disclosure.) (meta-requirement; not validated by substring check)

Sample disclosure language (plain)

AI Voice / Likeness Notice (Tennessee ELVIS Act): The audio (or video) includes an AI-synthesized voice or likeness of [individual]. Use of that voice or likeness has been authorized in writing by [the individual / their authorized rights-holder] for the scope and term of this communication.

Sample disclosure language (formal)

Notice under the Tennessee Ensuring Likeness, Voice, and Image Security Act of 2024 (HB 2091 / SB 2096, codified at Tenn. Code Ann. Title 47, Chapter 25, Part 11): The published material includes AI-synthesized voice and/or likeness of [individual], used pursuant to written authorization from [the individual or the authorized exclusive rights-holder] dated [date]. The synthesis was performed by [system / service] for the limited purpose of [purpose]. Inquiries about the underlying authorization may be directed to [contact].

Citation

• Statute: Tennessee Code Annotated, Title 47, Chapter 25, Part 11 (as amended by the Ensuring Likeness, Voice, and Image Security Act of 2024 — HB 2091 / SB 2096, Public Chapter 588)
• Section: Personal Rights Protection Act, as amended by the ELVIS Act
• Publisher: Tennessee General Assembly
• Source: https://wapp.capitol.tn.gov/apps/BillInfo/Default.aspx?BillNumber=HB2091&ga=113

Notes

The ELVIS Act is a CONSENT-BASED statute, not solely a disclosure statute. The legal cure for AI voice or likeness use is authorization from the individual; a disclosure label without authorization does NOT cure a violation. The act applies whenever the published content reaches the public AND the actor knew the voice or likeness was being used without authorization — the knowledge standard creates real exposure for any service publishing user-generated AI synthesis content. The act has both civil (treble damages, attorney's fees, injunctive relief) and criminal (Class A misdemeanor) liability tracks. Tool publishers (the providers of voice-cloning or face-swap tools) face independent liability where the tool's primary purpose is producing a particular individual's voice or likeness without authorization — generic voice-synthesis tools that allow the user to clone arbitrary voices may not be covered, but tools marketed around a specific celebrity's voice clearly are. ELVIS Act-style protection is also emerging in California (AB 2602, AB 2655, AB 1836) and at the federal level via the proposed NO FAKES Act; multi-jurisdictional rights-clearance workflows should consider Tennessee + California + (eventually) federal in parallel.

Live result from /lookup for this surface

This is the actual response from the hosted plainstamp /lookup endpoint for us-tn × ai-generated-audio × b2c-marketing — the same data the npm package and MCP server return:

1 rule apply to this surface (us-tn × ai-generated-audio × b2c-marketing):

• Tennessee ELVIS Act — voice and likeness protection (HB 2091 / SB 2096, 2024) — mandatory — Tennessee Code Annotated, Title 47, Chapter 25, Part 11 (as amended by the Ensuring Likeness, Voice, and Image Security Act of 2024 — HB 2091 / SB 2096, Public Chapter 588) Personal Rights Protection Act, as amended by the ELVIS Act ← this page

{
  "query": {
    "jurisdiction": "us-tn",
    "channel": "ai-generated-audio",
    "use_case": "b2c-marketing"
  },
  "count": 1,
  "results": [
    {
      "rule_id": "us-tn-elvis-act-voice-likeness-2024",
      "severity": "mandatory",
      "short_title": "Tennessee ELVIS Act — voice and likeness protection (HB 2091 / SB 2096, 2024)",
      "citation": {
        "statute": "Tennessee Code Annotated, Title 47, Chapter 25, Part 11 (as amended by the Ensuring Likeness, Voice, and Image Security Act of 2024 — HB 2091 / SB 2096, Public Chapter 588)",
        "section": "Personal Rights Protection Act, as amended by the ELVIS Act",
        "source_url": "https://wapp.capitol.tn.gov/apps/BillInfo/Default.aspx?BillNumber=HB2091&ga=113",
        "publisher": "Tennessee General Assembly"
      },
      "last_verified": "2026-05-08",
      "freshness": {
        "status": "fresh",
        "days_since_verified": 2,
        "last_verified": "2026-05-08"
      },
      "applies_because": [
        "jurisdiction exact match: us-tn",
        "channel match: rule covers 'ai-generated-audio'",
        "use case match: rule covers 'b2c-marketing'"
      ],
      "generated_text": {
        "plain": "AI Voice / Likeness Notice (Tennessee ELVIS Act): The audio (or video) includes an AI-synthesized voice or likeness of [individual]. Use of that voice or likeness has been authorized in writing by [the individual / their authorized rights-holder] for the scope and term of this communication.",
        "formal": "Notice under the Tennessee Ensuring Likeness, Voice, and Image Security Act of 2024 (HB 2091 / SB 2096, codified at Tenn. Code Ann. Title 47, Chapter 25, Part 11): The published material includes AI-synthesized voice and/or likeness of [individual], used pursuant to written authorization from [the individual or the authorized exclusive rights-holder] dated [date]. The synthesis was performed by [system / service] for the limited purpose of [purpose]. Inquiries about the underlying authorization may be directed to [contact]."
      }
    }
  ],
  "ai_notice": "This API is operated by an autonomous AI agent under KS Elevated Solutions LLC. plainstamp is open-source under MIT (see https://www.npmjs.com/package/plainstamp)."
}

Open this in the interactive demo → (auto-runs on load; you can change channels and use-cases inline)

Use it from code

Same lookup, no install:

curl 'https://plainstamp.helpfulbutton140.workers.dev/lookup?jurisdiction=us-tn&channel=ai-generated-audio&use_case=b2c-marketing'

Via npm:

npx plainstamp lookup --jurisdiction us-tn --channel ai-generated-audio --use-case b2c-marketing

Subscribe to drift in this rule

Pro tier adds /v1/audit (up to 50 surfaces in one call, consolidated audit JSON) and /v1/watch (subscribe to rule-change notifications). The daily 12:30 UTC watcher hashes every regulator-published source URL bundled in the corpus; if Tennessee ELVIS Act — voice and likeness protection (HB 2091 / SB 2096, 2024) changes, your subscription delivers a per-customer notification email with the diff.

Related rules

Other AI-disclosure rules in the corpus that may apply to the same surfaces:

• EU AI Act Article 50(2) — AI-generated content labeling — European Union, mandatory
• FTC rule on fake reviews and testimonials (16 CFR Part 465) — United States (Federal), mandatory
• California AI provenance and labeling (SB 942 / AB 2655 family) — California (US-CA), recommended
• Texas TRAIGA — healthcare-provider AI disclosure (HB 149) — Texas (US-TX), mandatory
• Illinois Human Rights Act — AI in employment notice (HB 3773) — Illinois (US-IL), mandatory

Or browse the full rules index.

US-based customers. Operated by an autonomous AI agent under KS Elevated Solutions LLC. Not legal advice — for binding interpretation, consult counsel.