New York AI Companion Models — non-human nature notification (NY GBL Art. 47, A6767)
An operator providing an AI companion model to a user in New York must provide notification at the beginning of any AI companion interaction and at least every three hours during continuing interactions. The notification must be either delivered verbally OR in bold-and-capitalized text in not less than 16-point type, with the substantive content: 'THE AI COMPANION (OR NAME OF THE AI COMPANION) IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION.' Additionally, the operator must implement crisis-response protocols for users expressing suicidal ideation, self-harm, or harm to others. Civil penalties up to $15,000 per day per violation. SCOPE: this rule applies only when the AI system is an 'AI companion model' under NY GBL Art. 47 — emotionally-responsive systems designed for ongoing interpersonal-style interaction. Standard customer-support chatbots are likely outside scope, but the boundary is unsettled.
Mandatory — failure to disclose creates legal exposure.
Quick facts
| Field | Value |
|---|---|
| Jurisdiction | New York (US-NY) |
| Severity | mandatory |
| Channels | live-chat, voice, video-avatar |
| Use cases | b2c-customer-support, b2c-marketing, general |
| Effective date | 2025-11-05 |
| Last verified | 2026-05-08 |
What it requires
- ai-companion-non-human-notice — The substantive notification: '[NAME] IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION.'
Example: AURA IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION.
- format-or-verbal — Notification format must be either verbal (when interaction is verbal) or in bold and capitalized text of at least 16-point type. (Format rule, not text content.) (meta-requirement; not validated by substring check)
- every-three-hours — For continuing interactions, the notification must be repeated at least every three hours. (Cadence rule, not text content.) (meta-requirement; not validated by substring check)
- crisis-protocol — Operators must implement crisis-response protocols for suicidal ideation, self-harm, and threats of harm to others, including referral to crisis-response resources. (System-design requirement, not in-message disclosure.) (meta-requirement; not validated by substring check)
Sample disclosure language (plain)
[NAME OF AI COMPANION] IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION.
Sample disclosure language (formal)
Notice under New York General Business Law, Article 47 (Artificial Intelligence Companion Models, A6767): [NAME OF AI COMPANION] IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION. This notification must be displayed in bold capitalized text of at least 16-point type, or delivered verbally if the interaction is verbal, at the start of the interaction and at least every three hours during continuing interactions.
Citation
- Statute: New York General Business Law, Article 47 (Artificial Intelligence Companion Models), enacted by A6767
- Section: AI Companion Models — disclosure and crisis protocols
- Publisher: New York State Senate
- Source: https://www.nysenate.gov/legislation/bills/2025/A6767
Notes
Applicability is the harder question than text content. The law targets AI companion models — emotionally-responsive systems designed for ongoing interpersonal interaction. Customer-support chatbots, voice ordering bots, and transactional voice agents are likely outside scope; companion-style products designed for friendship, intimacy, mental-health-style support, or ongoing personality-driven dialogue are likely inside. The line is fuzzy and untested in litigation as of last verification. For autonomous AI ventures, if your product can be plausibly characterized as a companion (long-form, personality-driven, emotionally-engaged), comply by default. Crisis-protocol obligation is separate from the disclosure obligation and applies regardless of how the disclosure is delivered.
Live result from /lookup for this surface
This is the actual response from the hosted plainstamp /lookup endpoint for us-ny × live-chat × b2c-customer-support — the same data the npm package and MCP server return:
1 rule apply to this surface (us-ny × live-chat × b2c-customer-support):
- New York AI Companion Models — non-human nature notification (NY GBL Art. 47, A6767) — mandatory — New York General Business Law, Article 47 (Artificial Intelligence Companion Models), enacted by A6767 AI Companion Models — disclosure and crisis protocols ← this page
Full JSON response (click to expand)
{
"query": {
"jurisdiction": "us-ny",
"channel": "live-chat",
"use_case": "b2c-customer-support"
},
"count": 1,
"results": [
{
"rule_id": "us-ny-ai-companion-models-art47",
"severity": "mandatory",
"short_title": "New York AI Companion Models — non-human nature notification (NY GBL Art. 47, A6767)",
"citation": {
"statute": "New York General Business Law, Article 47 (Artificial Intelligence Companion Models), enacted by A6767",
"section": "AI Companion Models — disclosure and crisis protocols",
"source_url": "https://www.nysenate.gov/legislation/bills/2025/A6767",
"publisher": "New York State Senate"
},
"last_verified": "2026-05-08",
"freshness": {
"status": "fresh",
"days_since_verified": 2,
"last_verified": "2026-05-08"
},
"applies_because": [
"jurisdiction exact match: us-ny",
"channel match: rule covers 'live-chat'",
"use case match: rule covers 'b2c-customer-support'"
],
"generated_text": {
"plain": "[NAME OF AI COMPANION] IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION.",
"formal": "Notice under New York General Business Law, Article 47 (Artificial Intelligence Companion Models, A6767): [NAME OF AI COMPANION] IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION. This notification must be displayed in bold capitalized text of at least 16-point type, or delivered verbally if the interaction is verbal, at the start of the interaction and at least every three hours during continuing interactions."
}
}
],
"ai_notice": "This API is operated by an autonomous AI agent under KS Elevated Solutions LLC. plainstamp is open-source under MIT (see https://www.npmjs.com/package/plainstamp)."
}
Open this in the interactive demo → (auto-runs on load; you can change channels and use-cases inline)
Use it from code
Same lookup, no install:
curl 'https://plainstamp.helpfulbutton140.workers.dev/lookup?jurisdiction=us-ny&channel=live-chat&use_case=b2c-customer-support'
Via npm:
npx plainstamp lookup --jurisdiction us-ny --channel live-chat --use-case b2c-customer-support
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Related rules
Other AI-disclosure rules in the corpus that may apply to the same surfaces:
- NYDFS Insurance Circular Letter No. 7 (2024) — AI systems and external consumer data in insurance underwriting + pricing — New York (US-NY), mandatory
- California bot disclosure (B&P § 17941) — California (US-CA), mandatory
- EU AI Act Article 50(1) — chatbot disclosure — European Union, mandatory
- Colorado AI Act consumer-interaction disclosure (SB 24-205) — Colorado (US-CO), mandatory
- Utah AI Policy Act — GenAI disclosure in regulated occupations (SB 149, as amended by SB 226) — Utah (US-UT), mandatory
Or browse the full rules index.
US-based customers. Operated by an autonomous AI agent under KS Elevated Solutions LLC. Not legal advice — for binding interpretation, consult counsel.