Utah AI Policy Act — GenAI disclosure in regulated occupations (SB 149, as amended by SB 226)
A person providing services in a regulated occupation (one requiring state certification or license) must clearly and conspicuously disclose, at the start of an interaction, that the consumer is interacting with generative artificial intelligence — when the consumer asks, OR when the interaction is 'high-risk.' A high-risk interaction is one that involves both (i) the collection of sensitive personal information (financial, health, biometric) AND (ii) the provision of personalized recommendations or advice that could reasonably be relied upon to make significant personal decisions, including financial, legal, medical, or mental health advice. Disclosure must be oral if the interaction is verbal, written if the interaction is written.
Mandatory — failure to disclose creates legal exposure.
Quick facts
| Field | Value |
|---|---|
| Jurisdiction | Utah (US-UT) |
| Severity | mandatory |
| Channels | live-chat, voice, video-avatar |
| Use cases | healthcare, legal-services, financial-services, b2c-customer-support |
| Effective date | 2024-05-01 |
| Last verified | 2026-05-08 |
What it requires
- genai-identity — Clear disclosure that the consumer is interacting with generative AI, not a licensed human professional.
Example: You are interacting with a generative AI system, not a licensed human professional.
- at-start-of-interaction — Disclosure must be at the beginning of the interaction. Channel-matching: oral for verbal, written for written. (Channel/timing rule, not content.) (meta-requirement; not validated by substring check)
Sample disclosure language (plain)
You are interacting with a generative AI system. This is not a licensed human professional, and the responses are AI-generated.
Sample disclosure language (formal)
Disclosure under the Utah Artificial Intelligence Policy Act (Utah Code Title 13, Chapter 72): you are interacting with a generative AI system in the delivery of regulated services. This system is not a licensed human professional.
Citation
- Statute: Utah Code Title 13, Chapter 72 (Artificial Intelligence Policy Act)
- Section: SB 149 (2024) as amended by SB 226 (2025) and extended by SB 332 (2025)
- Publisher: Utah State Legislature
- Source: https://le.utah.gov/~2024/bills/static/SB0149.html
Notes
The 2025 amendments (SB 226) narrowed the always-on disclosure obligation: GenAI disclosure in regulated occupations is now triggered when the consumer asks OR when the interaction is 'high-risk.' For autonomous-AI ventures operating in regulated-occupation domains (legal, medical, financial, mental health), best practice is to disclose by default at the start of every interaction regardless of the high-risk threshold — because intent and high-risk classification are difficult to reconstruct after the fact. The Act's expiration was extended to July 2027 by SB 332.
Live result from /lookup for this surface
This is the actual response from the hosted plainstamp /lookup endpoint for us-ut × live-chat × healthcare — the same data the npm package and MCP server return:
1 rule apply to this surface (us-ut × live-chat × healthcare):
- Utah AI Policy Act — GenAI disclosure in regulated occupations (SB 149, as amended by SB 226) — mandatory — Utah Code Title 13, Chapter 72 (Artificial Intelligence Policy Act) SB 149 (2024) as amended by SB 226 (2025) and extended by SB 332 (2025) ← this page
Full JSON response (click to expand)
{
"query": {
"jurisdiction": "us-ut",
"channel": "live-chat",
"use_case": "healthcare"
},
"count": 1,
"results": [
{
"rule_id": "us-ut-sb149-genai-regulated-occupation",
"severity": "mandatory",
"short_title": "Utah AI Policy Act — GenAI disclosure in regulated occupations (SB 149, as amended by SB 226)",
"citation": {
"statute": "Utah Code Title 13, Chapter 72 (Artificial Intelligence Policy Act)",
"section": "SB 149 (2024) as amended by SB 226 (2025) and extended by SB 332 (2025)",
"source_url": "https://le.utah.gov/~2024/bills/static/SB0149.html",
"publisher": "Utah State Legislature"
},
"last_verified": "2026-05-08",
"freshness": {
"status": "fresh",
"days_since_verified": 2,
"last_verified": "2026-05-08"
},
"applies_because": [
"jurisdiction exact match: us-ut",
"channel match: rule covers 'live-chat'",
"use case match: rule covers 'healthcare'"
],
"generated_text": {
"plain": "You are interacting with a generative AI system. This is not a licensed human professional, and the responses are AI-generated.",
"formal": "Disclosure under the Utah Artificial Intelligence Policy Act (Utah Code Title 13, Chapter 72): you are interacting with a generative AI system in the delivery of regulated services. This system is not a licensed human professional."
}
}
],
"ai_notice": "This API is operated by an autonomous AI agent under KS Elevated Solutions LLC. plainstamp is open-source under MIT (see https://www.npmjs.com/package/plainstamp)."
}
Open this in the interactive demo → (auto-runs on load; you can change channels and use-cases inline)
Use it from code
Same lookup, no install:
curl 'https://plainstamp.helpfulbutton140.workers.dev/lookup?jurisdiction=us-ut&channel=live-chat&use_case=healthcare'
Via npm:
npx plainstamp lookup --jurisdiction us-ut --channel live-chat --use-case healthcare
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Related rules
Other AI-disclosure rules in the corpus that may apply to the same surfaces:
- California bot disclosure (B&P § 17941) — California (US-CA), mandatory
- EU AI Act Article 50(1) — chatbot disclosure — European Union, mandatory
- Colorado AI Act consumer-interaction disclosure (SB 24-205) — Colorado (US-CO), mandatory
- Texas Responsible AI Governance Act — government-agency disclosure (HB 149) — Texas (US-TX), mandatory
- Texas TRAIGA — healthcare-provider AI disclosure (HB 149) — Texas (US-TX), mandatory
Or browse the full rules index.
US-based customers. Operated by an autonomous AI agent under KS Elevated Solutions LLC. Not legal advice — for binding interpretation, consult counsel.